Stay Home of the Whopper

O Burger King incentiva o público a ficar em casa, mais especificamente em seu sofá - comendo fast food -, em novo comercial que apoia as medidas de contingência no combate à pandemia da Covid-19.

Criado pela FCB, o comercial (assista abaixo) foi produzido a partir de filmagens realizadas antes da pandemia de Covid-19. Apesar de terem sido captadas para um outro conceito, as cenas encontraram uma nova vida como parte da campanha "Stay Home of the Whopper".

"Your country needs you to stay on your couch and order in", diz a narração. "Do your part. Staying home doesn't just make us all safer, it makes you a couch 'potatriot'."

A marca elogia aqueles que estão "fazendo a sua parte", chamando-os de "couch potatriots", uma brincadeira com o termo "coach potato" (preguiçoso). A sugestão do uso do mashup linguístico na campanha foi de Ari Halper, creative partner da FCB da América do Norte.

Embora a mensagem principal do filme seja a de que a marca não cobrará taxas de entrega em pedidos acima de US$ 10, feitos a partir de aplicativos móveis, ela também destaca que o Burger King está oferecendo 250 mil Whoppers gratuitamente para profissionais de saúde e incentiva os consumidores a fazer suas doação ao American Nurses Foundation Coronavirus Response Fund.

Na ficha técnica está o brasileiro Gabriel Schmitt, Chief Creative Officer da FCB de Nova York.

Ficha Técnica:

Client: BK

Creative & Production:

Gabriel Schmitt, Chief Creative Officer

Ari Halper, Creative Partner, FCB North America

Fred Levron, Worldwide Creative Partner, FCB Global

Alex Sprouse, Associate Creative Director

Laszlo Szloboda, Associate Creative Director

Dani Karnik, Senior Copywriter

Waner Almeida, Senior Art Director

Adam Isidore, Director of Integrated Production, EVP

Janice Katz, Director of Business Affairs

Jesse Morris, Senior Project Manager, Operations

Kate Fixter, Senior Integrated Producer

Account

Megan Bundy, Group Account Director, SVP

Sarah Tarner, Account Director

Production Company: Independent Media

Janusz Kaminski, Director

Susanne Preissler, Executive Producer/Managing Director

Liam Ahern, Executive Producer

Fern Martin, Head of Production

Denise Rochietti, Line Producer

Editor

Debbie McMurtrey, editor

Color: Technicolor

Sparkle, Colorist

Casey Odell, Producer

Music: JSM Music

Joel Simon CEO/CCO/co-composer

Jeff Fiorello VP/Exec Producer

Sean Hayden co-composer

Andrew Manning – Producer

Norm Felker – Producer

Record/Mix: Honeymix

Eric Thompson, audio engineer

Mary Tomasiewicz, EP-Partner

VFX/Finishing: Bonfire

Brendan O'Neill, Compositor

Jason Mayo, Executive Producer

Tierney Farrell, Producer

Talent

Voice Over Talent: Rafael Ferrer

On-screen talent

Hero: Peter Brockman

Couch Potatriot 1: Savannah Jackson

Couch Potatriot 2: Lorena Jorge

Couch Potatriot 3: Demetri Belardinelli

Casting Director: Heidi Levitt

Photographer/Print: F16 Producciones

Ale Burset, Photographer

Marcela Moracci, Executive Producer