Step Inside

O Xbox acaba de apresentar a primeira etapa da campanha de lançamento do game "Halo Infinite", criada pela 215 McCann.

Dirigido por Patrick Clair, o comercial "Step Inside" (assista abaixo) sinaliza para o retorno do personagem Master Chief.

A peça destaca a armadura do protagonista, deixando claro, no entanto, que algo está faltando.

Ficha Técnica:

CLIENT
CLIENT: Microsoft

GENERAL MANAGER, XBOX BRANDS AND ADVERTISING: Taylor Smith

SR. MANAGER, XBOX GLOBAL MARKETING COMMUNICATIONS, HALO FRANCHISE: Jonathan Segall

BRAND MANAGER, HALO FRANCHISE: Aaron Travis

AGENCY
AGENCY: 215 McCann

CHIEF CREATIVE OFFICER: Scott Duchon

CREATIVE DIRECTOR: Brad Meyers

ACD/ART DIRECTOR: Alper Kologlu

SR. COPYWRITER: Andy Holdeman

DIRECTOR OF INTEGRATED PRODUCTION: Mandi Holdorf

PRODUCER: Nina Ulbrich

DIRECTOR OF BUSINESS AFFAIRS: Mary Beth Barney

BUSINESS DIRECTOR: Peter Goldstein

ACCOUNT DIRECTOR: Patrick Meeley

ACCOUNT SUPERVISOR: Chris Levy

ASSISTANT ACCOUNT EXECUTIVE: Dylan Williams

DIRECTOR OF STRATEGY: Brian Wakabayashi

STRATEGY DIRECTOR: Cassidy Wilber and Ryan Riley

SENIOR STRATEGIST: Beth Windheuser

PRODUCTION
PRODUCTION COMPANY: SMUGGLER

DIRECTED BY: Patrick Clair and Raoul Marks

DESIGN AND ANIMATION BY: Antibody

EXECUTIVE PRODUCER, ANTIBODY: Carol Salek

EXECUTIVE PRODUCERS, SMUGGLER: Patrick Milling-Smith, Brian Carmody and Sue Yeon Ahn

FINISHING: Method Studios

SENIOR FLAME ARTIST: Ian Holland

SENIOR PRODUCER: Scott Tinter

VP, EXECUTIVE PRODUCER: Scott Boyajan

MUSIC PRODUCTION: Human Worldwide

CREATIVE DIRECTOR AND COMPOSER: Gareth Williams

SENIOR PRODUCER: Kamela Anderson

EXECUTIVE PRODUCER: Carol Dunn

RECORDING STUDIO: Lime

SOUND DESIGN AND AUDIO MIXER: Rohan Young

AUDIO ASSISTANT: Jeremy Nichols

SENIOR PRODUCER: Kayla Phungglan

EXECUTIVE PRODUCER: Susie Boyajan

SOUND DESIGN: ECHOLAB

SOUND DESIGNER: Gavin Little