Stop Shoulding Yourself

A agência Heat, da Deloitte Digital, assina a primeira grande campanha da marca de sorvete Halo Top, depois que a empresa foi adquirida pela Wells Enterprises, no ano passado.

Chamada "Stop Shoulding Yourself", a comunicação conta com o comercial "Dance" (assista abaixo), que mostra uma mulher que alegremente ignora as mensagens do que ela "deveria fazer", como perder peso, exercitar-se mais, comer mais salada ou "pular" a sobremesa.

A escolha de uma mulher curvilínea para protagonizar o comercial pretende enviar uma mensagem de positividade sobre o corpo.

O trabalho foi desenvolvido totalmente remotamente, filmado na Eslovênia em meados de maio.

Ficha Técnica:

AGENCY: Heat
Executive Creative Director: Elaine Cox
Executive Creative Director: Warren Cockrel
Creative Director: Jonathan Byrne
Associate Creative Director: Phil Van Buren
Associate Creative Director: Austin O’Connor
Head of Production: Elisa Moore
Executive Producer: Daniel Roversi
Executive Producer: Mark Tobin
Business Affairs Manager: Darren Majewski
Global Chief Business Affairs Officer: Ramin Mirshah
Head of Account Management: Isaac Clemens
Account Supervisor: Cody Davidow
Head of Strategy: Molly Cabe
Senior Brand Strategist: Anna Klembarova
Brand Strategist: Cristelle Fornesi

PRODUCTION COMPANY: Anonymous Content (US), Division Films
Director: Jason Koening
Line Producer: Laura Miller
Executive Producer: Rok Luneznik
Production Manager: Urska Vardijan

PRODUCTION COMPANY STILLS: Anonymous Content (US), Division Films
Director: Lovro Rozina
Line Producer: Laura Miller
Executive Producer: Rok Luneznik
Production Manager: Urska Vardijan

EDIT: The Den
Editor: Chrisjan Jordan
Executive Producer: Mary Ellen Duggan
Assistant Editor: Hannelore Gomes

Color: Company 3
Colorist: Tom Poole
Executive Producer: Alex Lubrano

FINISHING: Ntropic
Head of production: Stephanie Hornish
Flame Lead: Amanda Amalfi
Sr. Flame Artist – Deron Hoffmeyer
Flame Artist – Ethan Chang
CG Artist – Andrew Cohen

STILLS RETOUCH: Elizabeth Poje / Manipula Art
Lead Retouch Artist: Leo Rocha
Executive producer: Kelly Main, Elizabeth Poje

MUSIC: The Teenage Diplomat / Zync Music
Music Supervisor: Buzzy Cohen
Artist: Mamma Haze
Director, Creative Licensing and Business Affairs (Zync Music): Jackie Corbbet

SOUND DESIGN/MIX: Barking Owl
Sound Designer: Dan Flosdorf
Executive Producer: Kelly Bayett
Producer: KC Dossett

MEDIA Mediasmith