++Super Bowl 2017

Joel e Ethan Coen dirigiram seu primeiro comercial a ser veiculado no Super Bowl, um filme de 30 segundos para a marca Mercedes-AMG (assista abaixo).

O enredo é uma homenagem ao filme "Sem destino", de 1969, ao protagonista do filme, Peter Fonda e à sua famosa trilha sonora, "Born to be Wild", de Steppenwolf.

Segundo Drew Slaven, vice-presidente de marketing da Mercedes-Benz nos EUA, a empresa decidiu apostar no Big Game para apresentar a marca AMG para um público mais amplo.

A criação é da alemã Antoni e da norte-americana Merkley + Partners.

Ficha Técnica:

Agencies:
Antoni - Germany
André Kemper, Chief Creative Officer / Founder
Dr. Tonio Kröger, Managing Partner / Founder
Marcell Francke, Creative Director
Stephan Schaefer, Creative Director
Mark Róta, Executive Producer
Guelcan Demir, Account Director
Moritz Pfingsten, Account Director

Merkley + Partners - USA
Andy Hirsch, Chief Creative Officer / Chairman
Alex Gellert, CEO
Gary Grossman, Director of Broadcast Production
Alex Kobak, Senior Producer
Diane delisa, Director of Business Affairs
Cynthia Davis, Chief Client Officer
Lisa Mannarelli-Puleo, EVP / Group Account Director
Beth Liss, Group Account Director

Production Company:
Company Films
Joel Coen, Director
Ethan Coen, Director
Dan Hainey, DP
Ron Neter, Line Producer
Robin Benson, Executive Producer
Executive Producer, Richard Goldstein
Head of Production, Ari Schneiderman
Editorial Company:
Final Cut NY
Rick Russell, Editor
Jen Sienkwicz, Producer
Sarah Roebuck, Executive Producer
UK Loading Assistant, Mike Radforth
NY Cutting Assistant, Geoff Hastings
Visual Effects:
Blacksmith
Tom Bussell, VFX Lead
Iwan Zwarts, Lead Compositor
Daniel Morris, Compositor
Liz Lyons, Compositor
Michael Dunkey, CG FX Artist
Rotoscoping, Trace VFX
Tracking, Bogdan Mihajlovic
Megan Sweet, Producer
Charlotte Arnold, Executive Producer
Color Grading:
Company 3
Tom Poole, Colorist

Music:
"Born To Be Wild" - Steppenwolf
Audio Post:
Heard City
Phil Loeb, Sound Mixer
Trinitite Studios:
Brian Emrich, Sound Designer