The Best Never Comes Easy

O jogador de futebol norte-americano Shaquem Griffin protagoniza a nova campanha da Gillette, "The Best Never Comes Easy", inspirado no slogan da marca, "The best a man can get".

Criado pela Grey de Nova York, o comercial (assista abaixo) documenta alguns dos desafios enfrentados por Griffin, que teve síndrome da banda amniótica e teve sua mão esquerda amputada.

Além do filme para TV, a campanha inclui peças para mídia online, mídias sociais, relações públicas e marketing de ativação.

Ficha Técnica:

Agency: Grey New York
Client: Gillette
Campaign: “The Best Never Comes Easy”

Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Joe Mongognia
Associate Creative Director: Jon Cochran
Associate Creative Director: Brian Pluta
EVP/ Global Account Director: Brian Weston
VP/ Account Director: Corey Dobbs
Account Executive: Hunter Teare
Senior Strategist: Jhanell Biggs
Project Manager: Joey Scarillo

Production Agency: Townhouse
CPO, Chief Production Officer: James McPherson
Head of Production: Tania Salter
VP, Executive Integrated Producer: Katy Hill
Integrated Film Producer: Dante Da Parma
Music Producer: Kurt Steinke
Business Manager: Suzanne Voss

Production Company: Tool of North America
Director: Floyd Russ
Managing Partner: Dustin Callif
Managing Director: Nancy Hacohen
EP: Preston Garrett
Line Producer: Andy Coverdale
DP: Jacob Moller