The Box that Keeps Giving

A marca premium de chocolate belga Godiva lança a embalagem "The Box that Keeps Giving", criação da McCann de Nova York, que funciona mais ou menos como as famosas matrioscas, as bonecas russas que abrigam outras menores dentro delas.

Quando a pessoa abre a caixa, há outras duas em seu interior - uma para guardar, e a segunda para dar de presente. Quando o próximo destinatário abre a embalagem, novamente há duas caixas lá dentro: uma para ele próprio e outra para presentear. E assim por diante.

Assista aqui ao vídeo que mostra como funciona o processo.

A embalagem, que é uma edição especial, pode ser encontrada em lojas Godiva selecionadas nos EUA, na temporada de festas de final de ano.

Com AdFreak.

Ficha Técnica:

Client: Godiva
Nagisa Manabe – Head of Marketing and Product Development North America
Cheryl Brooks - Director Marketing Services at pladis Global
Judith Rubin - Director, Global Consumer Insights
Samantha Landman – Marketing Manager
Christina Roperti – Manager, Pubic Relations
Robert Koch - Visual Merchandising Manager/ Visual Planner
Agency: McCann New York
Eric Silver – North American Chief Creative Officer
Tom Murphy / Sean Bryan – Co Chief Creative Officers, New York
Lizzie Wilson – Senior Art Director
Tali Gumbiner – Senior Copywriter
Tori Nygren – Copywriter
Nathy Aviram – Chief Production Officer
Deb Archambault – Senior Integrated Producer
Alexis Mead – Senior Integrated Producer
Olivia Heeren – Group Account Director
Megumi Sasada – Account Supervisor
Leah Kennedy - Project Manager
Cares Mason – Project Manager
Steve Zaroff – Chief Strategy Officer, North America
Julianna Katrancha – Group Strategy Director
James Stevens – Strategist
David Mashburn- Co Design Director
George Katz – Co Design Director
Ethan Buller - Senior Designer
Shelby Hipol – Designer
Nel Sparkman – Junior Designer
Sebastian Savino - Original Content Producer
Eric Perini - Original Content Producer
Brett Berman - Original Content Producer
Eric David Johnson – Executive Integrated Music Producer
Dan Gross – Music Producer
Sam Belkin – Music Coordinator
Production Company: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producer: Peter Repplier
Directors: Becho Lo Bianco & Mariano Bergara
Production Manager: Sara Ireland
Associate Producer: Stefanie Carrano
Director Of Photography: Robert McKenna
Post Producer: Karen Lawler
VFX Supervisor: John Loughlin
Flame: Bryan Rosenblum & Matt Monson
Color: RCO
Colorist: Seth Ricart
Color Producer: Sheina Dao
Partners
Coeur Noir Specialty Printers
Cultech, Inc. - Autajon Group