The sun-powered film

A PepsiCo está relançando sua marca de salgadinhos Sunbites com novas embalagens e para divulgar a novidade apresenta campanha integrada, que inclui um comercial para TV, chamado "The sun-powered film" (assista abaixo).

A animação foi criada em computadores movidos a energia solar, depois que a marca solicitou que a agência neozelandesa Colenso BBDO instalasse painéis solares em seus escritórios.

Ficha Técnica:

Creative agency: Abbott Mead Vickers BBDO Colenso BBDO
Creative chairman: Nick Worthington
Executive creative director: Wayne Pick
Creative director: Kim Pick
Account team: Leona McNally, Olly Boden, Will Harvey, Debbie Currie, James Cummins
Agency producer: Natasha Gill
Planners: Bridget Angear Craig Mawdsley
Soundtrack composer: Alyssa Baillie Bonagura
Soundtrack artist: Steven Tyler
Soundtrack music search & licensing: Jonathan Mihaljevich Franklin Road
Audio post-production: Shane Taipari Franklin Road
Production company: Assembly
Directors: Damon Duncan & Matt von Trott
Technical director and compositor: Rhys Dippie
Character design: Josh Fourt-Wells Tuna Bora Manddy Wyckens Kristian Duffy
Environmental design: Michael Shorten
Character modelling: Caroline Ng
Modeller: Marcos Felguira Godoy
Animation technical director: Geoff Kirk-Smith
Senior 3D artists: Alex McLeod Craig Speakman
Animators: Katie Naeher Craig Baxter
3D artists: Brianne Meyer Anastasia Fileva
Producer: Helen Naulls