The Wait

A marca de cerveja Heineken destaca os fãs de futebol que lutaram para preencher a lacuna deixada pela UEFA Champions League, depois que o campeonato foi interrompido devido à pandemia de coronavírus.

Agora que o torneio está de volta e a espera acabou, o anunciante procura dar vida ao momento em que o público pode voltar a assistir aos jogos de futebol, no filme "The Wait" (assista abaixo).

A criação é da Publicis Itália.

Ficha Técnica:

Brand: Heineken
Sr. director global brand: Bram Westenbrink
Director global communication & innovation: Els Dijkhuizen
Communication manager global brand team: Ita Bassey
Communication manager global commerce: Obabiyi Fagade
Agency: Publicis Italy
Global chief creative officer Publicis WW: Bruno Bertelli
Chief creative officer Publicis Italy: Cristiana Boccassini
Global executive creative director: Mihnea Gheorghiu
Creative director: Eoin Sherry
Associate creative directors: Dan Arango Arthur Amorim
Art director: Alex Eftimie
Copywriter: Austin Campbell
Global strategy director: James Moore
Senior strategist: Margherita Tuvo
Head TV production: Francesca Zazzera
TV producers coordinator: Erica Lora Lamia
Worldwide account director: David Pagnoni
Global client service director: Eleni Charakleia
Account director: Codruta Arbore
Account manager: Marta Wereszczynska
Account intern: Tinatin Prangishvili
Production company: MJZ London
Director: Jack Cole
DOP: Nanu Segal
Managing director: Helen Kelly
Producer: Stephen Johnson
Editor: James Norris Nomad Enrico Munarini Claudio Roveda
Post production company: Big Buoy London
Color grading: MPC London Matthieu Toullet
Music: Sizzer Amsterdam
Sound studio: Top Digital Millano