Tomorrow wants its car back

Como parte da plataforma de marca “Imagine That”, a Hyundai apresenta campanha que promove o novo SUV Tucson na Austrália.

A partir do conceito “Tomorrow wants its car back”, a comunicação é baseada na ideia de que o novo modelo parece tão futurista que realmente não deveria estar disponível em 2021, fazendo com que robôs venham do futuro para roubar de volta o que é deles por direito.

Dirigido por Michael Spizzia, da Scoundrel, o filme (assista abaixo) mostra robôs admirados com o Tucson, experimentando sua tecnologia e dirigindo freneticamente o carro de volta ao futuro, após serem assustados pelo cachorro da família.

Como parte do esforço, os robôs se infiltram nas redes sociais, no rádio, no meio digital e em peças para mídia out of home.

A criação é da Innocean Austrália.

Ficha Técnica:

Hyundai
Director of Marketing: Kevin Goult
Senior Marketing Managers: Helen Gilmartin, Nick Cook
Product Marketing Specialist: Lisa Yau

Innocean Australia
Executive Creative Director: Wes Hawes
Creative Director: Dan O’Connell
Creative Team: Mitchell Sutton and Josh Campbell
Head of Strategy: Karl Bates
Head of CX: Romy Briers
Client Partner: Ian Hartley

Senior Account Director: Vincent Pled
Account Director: Sarah Gardan
Director of Integrated Production: Craig Sloane
Integrated Producer: Louis Moore
Senior Integrated Producer: Warrick Nicholson
Finished art/Design: Juliana Bacmaga
Digital Production: Wellcom

Film Production
Production Company – Scoundrel & MJZ
Director – Michael Spiccia
Executive Producer – Adrian Shapiro
Executive Producer – Kate Gooden
DOP – Ross Giardina
Casting – Mullinars Casting
Edit – Jack Hutchings, The Editors
Post Production – Fin Design & Effects
VFX Supervisor – Justin Bromley
Head of Visual Effects / EP – Alastair Stephen
CG Supervisor – Simon Clarke
Flame Artist – Alex Patterson
VFX Producer – Isabelle Howarth
Colorist – Ben Eagleton
Sound Design & Mix – Squeak E. Clean Studios
Creative Director / Sound Designer – Simon Lister
Head of Production – Emma Hodge
Music House – Turning Studios
Composer – Elliott Wheeler
Music Producer – Carla de Menezes Ribeiro

Stills Production
Production company: Photoplay

Photographer: Michael Corridore

CGI Tucson Car build and comping of Robots: Cream Electric Art

CGI Robots: Fin Design & Effects
360 HDRI Dome + Environment Backplate: BearStock

Media
Hearts and Science