Van Gogh, Vermeer e Koons

Para celebrar o design do seu novo NX, a Lexus apresenta campanha criada pela CHI & Partners e que faz referências a algumas icônicas obras de arte.

O comercial "The Art Of Standing Out" (assista abaixo) reúne cenas que remetem a obras como "Moça com o brinco de pérola", de Johannes Vermeer, "Girassóis", de Van Gogh, e "Balloon Dog", de Jeff Koons.

Além do filme para TV, a comunicação é composta por peças para mídia impressa, digital e ações nas redes sociais.

Ficha Técnica:

Brand: Lexus Europe
Client: Michael Tripp, marketing director
Agency: CHI & Partners
ECDs: Micky Tudor, Yan Elliott
CD: Monty Verdi
Creative: James Crosby
Planners: Paulina Goodwin, Matt Bamford-Bowes
Executive producer: Charles Crisp
Producer: Andy Roberts
Business director: Tom McCoy
Account director: Anastasia Terzeon
Account manager: Oliver May
Project director: Ant Borkett
Production company: Stink
Director: Ne-O
Producer: Juliet Naylor
Production manager: Zoe Acourt
Executive producer: Jon Chads
Director of photography: Stuart Graham
Set designer: James Hatt
Service company: Papaya
Post-production & visual FX: The Mill
Executive producer: Ian Berry
Producer: Tom Manton, Simon Bath
Lead flame artist: Gareth Brannan
Colourist: Seamus O’Kane
Lead CG: Philip Maddock
2D artists: Sole Martin, David Wishart
Matte painting: German Casado, Cameron Johnson
Editors: The Quarry
Editor: Jonny Scarlett
Editor assistant: Patrick Walsh
Producer: Charlie Morris
Recording studio: Clearcut Sound Studios
Sound engineer: Chris Wigglesworth
Music company: Dave Goulding, Wake the Town