Warc Media 100

A empresa de inteligência de marketing Warc apresenta os resultados do Warc Media 100, ranking anual independente, sucessor do Gunn Media 100, que lista as campanhas e empresas mais premiadas do mundo em competições de mídia.

Este ano, o Brasil não entrou na lista dos dez países com trabalhos mais reconhecidos em Festivais da área.

Confira abaixo os rankings:

Top ten world’s most awarded campaigns for media

Rank Campaign Title Brand Agencies Points

#1 Undercover Avatar L'Enfant Bleu Havas Sports & Entertainment Paris 158.9

#2 Dogvertising Pedigree MediaCom Zagreb / Go2Digital Zagreb 133.3

#3 Media That 'Eats' Pollution Volkswagen PHD London 100.0

#4 Animal Crossing Ally MediaCom New York / Anomaly New York 90.1

#5 The Unsaid Waka Kotahi NZ Transport Agency Clemenger BBDO Wellington / OMD Wellington / Fuse Auckland 87.7

#6 Boards of Change City Of Chicago FCB Chicago 76.4

#7 Ladies, Rule The Road Can-Am Touché! Montreal 75.9

#8 Unite Against Covid-19 Unite Against Covid-19 OMD Wellington 73.9

#9 The Bread Exam Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center McCann Paris / FP7 McCann Dubai 71.8

#10 Men+Care Commit to C.A.R.E. Now Dove Mindshare New York 70.7

 

Top ten world’s most awarded agencies for media

Rank Agency Points

#1 MediaCom New York 219.0

#2 Mindshare Shanghai 197.3

#3 PHD London 191.0

#4 Mindshare Mumbai 178.1

#5 Havas Sports & Entertainment Paris 158.9

#6 Touché! Montreal 156.5

#7 OMD Wellington 136.3

#8 MediaCom Zagreb 133.3

#9 Mindshare Ho Chi Minh City 129.6

#10 MediaCom Connections Tel Aviv 114.6

Top ten world’s most awarded networks for media

Rank Network Points

#1 Mindshare 876.6

#2 MediaCom 862.1

#3 PHD Worldwide 780.8

#4 IPG Mediabrands 536.4

#5 OMD Worldwide 529.4

#6 Havas Media Group 370.8

#7 Dentsu International 263.6

#8 Wavemaker 238.1

#9 MullenLowe Group 215.3

#10 FCB 210.9


Top ten most awarded holding companies for media

Rank Holding company Points

#1 WPP 2241.0

#2 Omnicom Group 1623.3

#3 Interpublic Group 1205.7

#4 Publicis Groupe 689.7

#5 Havas Group 546.1

#6 Dentsu 263.6

#7 Stagwell 76.6

#8 Hakuhodo DY Group 30.5

#9 Accenture 25.0

Top ten world's most awarded brands for media

Rank Brand Points

#1 L'Enfant Bleu 158.9

#2 Pedigree 143.5

#3 Ally 143.2

#4 Volkswagen 141.2

#5 Dove 112.7

#6 adidas 107.0

#7 Can-Am 106.7

#8 KFC 93.9

#9 Burger King 92.8

#10 Netflix 82.6

Top ten world's most awarded advertisers for media

Rank Advertiser Points

#1 Unilever 426.1

#2 AB InBev 190.9

#3 Government of New Zealand 171.0

#4 L'Enfant Bleu 158.9

#5 Mars 157.0

#6 Volkswagen Group 146.9

#7 Ally 143.2

#8 BRP 125.3

#9 Yum! Brands 122.8

#10 Procter & Gamble 121.4

Top ten world's most awarded countries for media

Rank Country Points

#1 USA 1359.6

#2 United Kingdom 921.2

#3 China (Mainland) 420.3

#4 Canada 386.3

#5 India 382.5

#6 Australia 370.8

#7 Turkey 351.7

#8 Vietnam 257.7

#9 France 255.6

#10 New Zealand 200.3

Leia também anterior, com os resultados do Warc Creative 100, que procura destacar as campanhas, agências e marcas mais premiadas do mundo, aqui.