You’re better than this

A empresa de equipamentos eletrônicos sem fio Sonos apresenta nova campanha publicitária criada pela 72andSunny, que defende que as músicas podem ser abundantes na era digital, mas os sistemas de som eficientes não são.

Diversos comerciais de 15" (assista abaixo), que apresentam a assinatura "You're better than this", mostram frustrações comuns de usuários: um deles, por exemplo, está num momento "romântico" quando a música ouvida pelo smartphone via bluetooth é interrompida por uma ligação da mãe do dono do aparelho.

Confira o filme de 1' aqui.

Ficha Técnica:

Client: Sonos
Chief Marketing Officer: Joy Howard
VP Global Brand, Creative Director: Dmitri Siegel
Director, Global Brand Design: Andrew Clark
Director, Global Campaign & Marketing: Lorrin Pascoe
Specialist, Campaign Marketing: Christen Fallon
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Group Creative Director: John Boiler
Group Creative Director: Gui Borchert
Creative Director: Jeremy Wirth
Lead Designer: Sean Matthews
Lead Writer: Lauren Ferreira
Designer: Jonay Urbina
Chief Production Officer: Tom Dunlap
Senior Film Producer: Nick Gaul
Group Strategy Director: John Graham
Senior Strategist: Anneliese Rapp
Group Brand Director: Yen Lovgren-Ho
Brand Director: Ryan Griffin
Sr. Brand Manager: Jessica Brewer
Brand Coordinator: Molly Mohr
Art Producer: Melissa Harris
Business Affairs Director: Jana Nauman
Production: HECHO EN 72
Sr. Producer: Jonny Edwards
Line Producer: Brian Armstrong
Director: Gui
Borchert
Director of Photography: Max Gutierrez
Print Credits:
Vendor: HECHO EN 72
Studio Designer: Frank Lucero
Retoucher: Franz Steiner
Producer: Jacqueline Kynoch
Executive Producer: Cindy Bohm
Post Production: HECHO EN 72
Editor: Thomas MacVicar
Assistant Editor: Ted Stanley
Post Producers: Becca
Purice & Ryan Curtis
Colorist: Michael Gossen
Motion Graphics Producer: Caroline Anguiano
Lead Animator/Designer: Jae Yoo
Animator: Joseph Moon
Audio Producer: Whitney Fromholtz
Mixer: Brian Naas