Come out of nowhere

O jogador de basquete LeBron James está de volta em nova campanha da Nike, que começou a ser veiculada nos EUA na noite desta terça-feira (25), quando também se iniciou a temporada de 2016 da NBA.

O comercial "Come out of nowhere" (assista abaixo), criado pela Wieden+Kennedy de Portland, é narrado pelo atleta, e celebra aqueles jogadores que vieram do "nada".

Além do filme, a campanha é composta por peças out-of-home, destacando os estilos individuais de outros jogadores, como Kevin Durant, Paul George e Isaiah Thomas.

Ficha Técnica:

Client: Nike
Title: "Come Out of Nowhere"
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Interactive Director: Dan Viens
Copywriter: Jordan Dinwiddie
Art Directors: Jacob Weinstein, Emma Barnett
Integrated Production Director: Matt Hunnicutt
Senior Integrated Producer: Molly Tait Tanen
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore
Project Management: Emily Norman
Studio Design Manager: Simone Takasaki
Studio Designer: Edgar Morales
Retoucher: Greg Radich, Frazer Goodbody
Motion Production, Design: Jeff Ackley
Strategic Planning: Andy Lindblade, Nathan Goldberg, Reid Schilperoort
Media, Communications Planning: Danny Sheniak, John Furnari, Brian Goldstein, Anthony Holton
Account Team: Chris Willingham, Katie Gurgainus, Eric Watkins, Simone Jackson
Senior Business Affairs Manager: Laura Caldwell
Broadcast Traffic: Stefanie Goodell, Andrea Sierra

Production Company: Anonymous Content
Director: Mark Romanek
Executive Producer: SueEllen Clair
Line Producers: Bridgette Pugh, Tom Martin
Director of Photography: Adam Arkapaw
Production Designer: Jeff Higinbotham

Edit Company: Spot Welders
Editor: Robert Duffy
Assistant Editor: Sophie Kornberg
Post Producer: Lisa English
Executive Post Producer: Carolina Sanborn
Visual Effects Company: The Mill
2-D Lead Artist: John Shirley
2-D Artists: James Allen, Adam Lambert, Kelsey Napier
Senior Visual Effects Producer: Enca Kaul
Visual Effects Producer: Anastasia von Raul
Visual Effects Supervisor: John Shirley

Color: Company 3
Colorist: Stefan Sonnenfeld
Color Producer: Ashley McKim

Producers: Rick Rubin, Jonathan Sanford
Composers: John Christopher Barnes, Jason Lader
Sound Designer: Matt Miller, Lime Studios
Song: "Here You Are"

Music, Sound, Mix: Licensed track from Human Worldwide
Producer: Rick Rubin
Audio Mixer: Matt Miller
Executive Producer: Susie Boyajan