One Show 2016

A organização da edição de 2016 do Festival One Show revela os finalistas nas categorias Cross-Platform, Direct, Film e Print & Outdoor.

Confira abaixo os brasileiros nos shortlists:

CROSS-PLATFORM

CONSUMER: EXPERIENTIAL ADVERTISING – INSTALLATIONS
AlmapBBDO / São Paulo Veja Magazine Distorted Fact

CONSUMER: EXPERIENTIAL ADVERTISING – GUERILLA
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll

CORPORATE SOCIAL RESPONSIBILITY: EXPERIENTIAL ADVERTISING
FCB Brasil / São Paulo Hewlett-Packard Brasil Print For Help
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Sport Clube do Recife Security Moms

CORPORATE SOCIAL RESPONSIBILITY: INTEGRATED BRANDING
AlmapBBDO / São Paulo MARS First Days Out

NON-PROFIT: EXPERIENTIAL ADVERTISING
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation Donation Badges

BRAND TRANSFORMATION
AlmapBBDO / São Paulo MARS First Days Out

 

DIRECT

CONSUMER: AMBIENT / ENVIRONMENTAL
Leo Burnett Tailor Made / São Paulo FIAT Weather Discount

CORPORATE SOCIAL RESPONSIBILITY: DIGITAL (WEBSITES, MOBILE, SOCIAL MEDIA)
AlmapBBDO / São Paulo MARS First Days Out
FCB Brasil / São Paulo Hewlett-Packard Brasil Print For Help

CORPORATE SOCIAL RESPONSIBILITY: AMBIENT / ENVIRONMENTAL
Leo Burnett Tailor Made / São Paulo + Isobar Brasil / São Paulo FIAT Safety Wi-Fi

NON-PROFIT: AMBIENT / ENVIRONMENTAL
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation Donation Badges

INNOVATION IN DIRECT MARKETING
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll
Leo Burnett Tailor Made / São Paulo + Isobar Brasil / São Paulo FIAT Safety Wi-Fi

CRAFT: PRINTING / PRODUCTION
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next?


FILM

CONSUMER: ONLINE FILMS & VIDEO – SHORT FORM – SINGLE
AlmapBBDO / São Paulo MAN Latin America Custom-made Commercial
AlmapBBDO / São Paulo MARS First Days Out
AlmapBBDO / São Paulo Veja Magazine Distorted Fact

NON-PROFIT: TELEVISION (ANY LENGTH) – CAMPAIGN
J. Walter Thompson / São Paulo Santa Casa de Misericórdia de Porto Alegre Donate Your Talent

INNOVATION IN FILM
AKQA / São Paulo + AKQA / London Usher Don't Look Away
AlmapBBDO / São Paulo MAN Latin America Custom-made Commercial

 

PRINT & OUTDOOR

CONSUMER: NEWSPAPER – FULL PAGE OR SPREAD – SINGLE
AlmapBBDO / São Paulo Volkswagen do Brasil Broke Up
AlmapBBDO / São Paulo Volkswagen do Brasil Grandma
AlmapBBDO / São Paulo Volkswagen do Brasil Move Out
LDC / São Paulo Paulo Coelho The Alchemist Ad

CONSUMER: NEWSPAPER – FULL PAGE OR SPREAD – CAMPAIGN
AlmapBBDO / São Paulo Getty Images 20 Years

CONSUMER: MAGAZINE – FULL PAGE OR SPREAD – SINGLE
Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Barcelona
Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Istanbul
Leo Burnett Tailor Made / São Paulo Jeep Refuel - To New York

CONSUMER: MAGAZINE – FULL PAGE OR SPREAD – CAMPAIGN
AlmapBBDO / São Paulo Volkswagen do Brasil 4 Zone
Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol

CONSUMER: TRADE – FULL PAGE OR SPREAD – CAMPAIGN
AlmapBBDO / São Paulo Getty Images 20 Years
AlmapBBDO / São Paulo Getty Images Save the Animals
F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White

CONSUMER: COLLATERAL – POSTERS – CAMPAIGN
AlmapBBDO / São Paulo Getty Images 20 Years
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1)
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2)
F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start
F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil
Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol
Leo Burnett Tailor Made / São Paulo FIAT Nature Isn't Cute

CONSUMER: COLLATERAL – P.O.P. & IN-STORE – CAMPAIGN
AlmapBBDO / São Paulo São Paulo Alpargatas - Havaianas Original do Brasil

CONSUMER: COLLATERAL – PROMOTIONAL ITEMS – SINGLE OR CAMPAIGN
LDC / São Paulo Paulo Coelho The Alchemist Ad

CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – BILLBOARDS OR TRANSIT – SINGLE
AlmapBBDO / São Paulo Volkswagen do Brasil ACC Bus Back
LDC / São Paulo Paulo Coelho The Alchemist Ad

CORPORATE SOCIAL RESPONSIBILITY: COLLATERAL
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll

NON-PROFIT: PUBLICATIONS
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation Beach
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation People
Ogilvy Brasil / São Paulo GIV The HIV Positive Poster

NON-PROFIT: COLLATERAL
AlmapBBDO / São Paulo Casa do Zezinho Paparazzi Troll
Ogilvy Brasil / São Paulo GIV The HIV Positive Poster

NON-PROFIT: AMBIENT (INDOOR & OUTDOOR)
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation Donation Badges
Leo Burnett Tailor Made / São Paulo Clube Sangue Bom (Good Blood Club) Solidarity Queue

INNOVATION IN AMBIENT (INDOOR & OUTDOOR)
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll

CRAFT: ART DIRECTION
AlmapBBDO / São Paulo São Paulo Alpargatas Rubberman
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1)
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2)
F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start
F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil

CRAFT: WRITING
F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre GIV The HIV Positive Poster

Confira todos os finalistas de Cross-Plataform, Direct, Film, Print & Outdoor.