The thread

A gigante das telecomunicações Orange usa um fio como metáfora para mostrar como a marca conecta as pessoas em um mundo digital complexo, em campanha global criada pela Publicis Conseil.

O comercial "The thread" (assista abaixo), que chegou à telinha durante a final da Copa do Mundo entre a França e a Croácia, neste domingo (15), termina com a seguinte mensagem: "Orange brings you closer, the rest is in your hands." E a assinatura completa: "It's all about what matters to you."

Ficha Técnica:

Advertiser: Orange International
Global brand director: Jean-François Rodriguez
Global brand advertising & activations director: Elena Cabrero
Head of European advertising: Charlotte Bowrey
Head of SSA advertising: Sekou Bah
Music brand manager: Vrej Minassian
Global media manager: Géraldine Grümmer
International advertising campaign manager: Charlie Leveque
Agency: Publicis Conseil
Executive creative director: Elie Trotignon
Creative director: Fréderic Royer
Artistic director (TVC, print, digital): Fabien Chiaffrino
Copywriter (TVC, print, digital): Christophe Paviot
Artistic director (Instagram activation): Filip Gonzacenco
Copywriter (Instagram activation): Justine Dupont
Account managers: Magali Bergeroux Carla Cabalfin Jeanne Lemarchand Elsa Stern
Strategic planning: Libby Little Etienne Averseng Leo Simonsmith
Agency producer (Prodigious): Timothé Rosenberg
Production company: Iconoclast
Producer: Nathalie Lecaer
Director: Nico Perez Veiga
Line producer: Rodolphe Lanaro