Ankles

A bebida energética Powerade, da Coca-Cola, apresenta o comercial "Ankles" (assista abaixo), criado pela Wieden+Kennedy de Portland.

O enredo mostra um senhor, atendente de uma loja de conveniência, que começa a fantasiar sobre o que poderia ter feito se tivesse tido acesso ao energético quando era jovem. Ele se imagina quebrando os tornozelos de todos em uma partida de basquete.

O novo filme, que integra campanha chamada "That's Some Kind of Power", pretende se diferenciar em uma categoria de bebidas esportivas cada vez mais competitiva.

"Estamos ansiosos para trazer um pouco de humor e diversão para uma categoria que se tornou excessivamente séria. No final do dia, os esportes devem ser divertidos", defende Alex Ames, gerente sênior de comunicação de marketing da Powerade.

Ficha Técnica:

Client: Powerade
VP, Content & Creative Excellence: Brynn Bardacke
Sr. Manager, Integrated Marketing: Alexander Ames
Sr. Producer, Integrated Marketing: Rebecca Smith

Agency: Wieden + Kennedy Portland
Creative Directors Max Stinson / Erik Fahrenkopf
Copywriter Damian Fitzgerald
Art Director Derrick Ho / James Moslander
Senior Producer Jennifer Fiske
Account Team David Hughes / Dave Hubbard / Tobin Kittoe / Mackenzie Walen
Planning Director Henry Lambert / Zack Kaplan
Group Media Director Alex Barwick
Executive Creative Directors Eric Baldwin / Jason Bagley
Head of Production Matt Hunnicutt / Mike Davidson

Production Company Somesuch
Director Daniel Wolfe
Executive Producer Tim Nash, Nicky Barnes
Line Producer Lee Groombridge
Director of Photography Chayse Irvin
Production Designer Andrew Clark
Wardrobe Patrik Milani

Editorial Company Cosmo Street
Editor Tom Lindsay
Post Producer Jonlyn Williams
Assistant Editor Habib Semaan

VFX Company Kevin
Executive Producer/Partner Sue Troyan
Executive CD/Partner Tim Davies
VFX Producer Leighton Greer
VFX Supervisor/Lead
Compositor: Tim Davies
Compositor Anthony Petitti, Steve Gibbons, Robert Murdoch
Head of CG Mike Dalzall
CG Modeler Greg Mawicke
CG Animator Matt Longwell
CG Lighter Carl Harders
Colorist Simon Bourne/Framestore
Music and Sound Design
Music Original music by Walker Music
Executive Producer Sara Matarazzo, Stephanie Pigott
Music Producer Jacob Piontek
Music Coordinator Marisa Hernandez
Sound Design Stimmung
Sound Designer Gus Koven
Executive Producer Kristina Iwankiw

Mix Company: Lime Studios
Mixer: Dave Wagg