Campanha global

Alicia Keys, Lewis Hamilton e Roger Federer protagonizam a campanha global "Cares for What Matters", criada pela Antoni Garage para promover o modelo de luxo Classe S, da Mercedes-Benz.

O esforço é composto por filme (assista abaixo) que traz suposições estereotipadas sobre "celebridades", enquanto as cenas mostram o oposto: Federer acordado até tarde para autografar bolas de tênis para seus fãs, Hamilton ajudando um desconhecido com um carro quebrado e cuidando de seu cachorro, além de Alicia Keys dedicando seu tempo a seus filhos e sua mãe.

A ideia é encorajar as pessoas a se concentrem "naquilo que importa".

Ficha Técnica:

ANTONI_GARAGE
MANAGING DIRECTOR CREATIVE: Matthias Schmidt

EXECUTIVE CREATIVE DIRECTOR: Marcell Francke, Tilman Gossner

CREATIVE DIRECTOR: Malte Bülskämper, Lucas Schneider, Viktoria Marx

ART DIRECTOR: Catharina Sonnenberg, Elena Marin

WRITER: Gaia Bonetti, Pam Boschma

SENIOR DIGITAL STRATEGIST: Claire Grobe

UX DESIGNER: Benjamin Schaufler

UX CONCEPTER: Kay Kazemi

LEAD CREATIVE & TECHNOLOGIST: Bogdan Ferariu

JUNIOR DESIGNER: Reham Maslmani

CHIEF CREATIVE OFFICER, FOUNDER: André Kemper

MANAGING PARTNER, FOUNDER: Dr. Tonio Kröger

MANAGING DIRECTOR: Jörg Schultheis, Sven Dörrenbächer

BUSINESS DIRECTOR: Daniel Dürbeck, Steffen Schumann

GROUP ACCOUNT DIRECTOR: Rebecca Johanna Otte-Sander

ACCOUNT DIRECTOR: Manja Junker, Tamara Bösch

SENIOR ACCOUNT MANAGERS: Helena Schilke, Jari Heistermann

ACCOUNT MANAGERS: Max Lorenz, Niklas Segieth

STRATEGY: Juliane Krause-Akelbein, Stephanie Dzionara

HEAD OF CREATIVE PRODUCTION: Aras Sehatkar Marjorie Jorrot

CREATIVE PRODUCER: Sandra Stüker and Henning Rieseweber

ANORAK FILM GMBH, BERLIN
DIRECTOR: Daniel Wolfe

EXECUTIVE PRODUCER: Christoph Petzenhauser

PRODUCER: Björn Krüger-Levy

DIRECTOR OF PHOTOGRAPHY: Jakob Ihre | Shawn Peters

MANAGING DIRECTOR: Christiane Dressler

SERVICE PRODUCTION DENMARK: Production Service, Copenhagen

EXECUTIVE PRODUCER: Mikkel Damkiaer, Joakim Harder

PRODUCTION MANAGER: Anders Woldike

LOCATION MANAGER: Morten Wind

SOMESUCH, LOS ANGELES (SERVICE PRODUCTION)
EXECUTIVE PRODUCER: Jewel Estephanos Production

SUPERVISOR: Andrew Seshiki

LOCATION MANAGER: Mike Levy

TRIM EDITING, LONDON (POST-PRODUCTION EDITING)
PRODUCER: Noreen Khan

EDITOR: Tom Lindsay

THE MILL (POST-PRODUCTION ONLINE)
PRODUCER: Tanya Curnow

VFX SUPERVISION/LEAD FLAME: Carl Norton

FRAMESTORE, LONDON (POST-PRODUCTION COLOUR CORRECTION)
PRODUCER: Chris Anthony

COLOURIST SIMON BOURNE
BARKING OWL, LOS ANGELES (ORIGINAL MUSIC, SOUND DESIGN & MIX)
PRODUCER SOUND: Ashley Benton

CREATIVE DIRECTOR: Kelly Barrett

SOUND DESIGNER & MIXER: Dan Flosdorf

TITLE: Percussion and Beat / Extre