No Snapchat

De olho nas gerações mais jovens, a marca Jeep transformou sua grade frontal em um código de barras digitalizável no Snapchat, chamado de Jeep Code, em criação da Publicis Toronto.

O código de barras escaneável utiliza tecnologia de inteligência artificial do Snapchat para detectar a placa de identificação e o modelo, usando um banco de dados de centenas de imagens de Jeep.

Funciona assim: quando uma pessoa no Canadá encontra um Jeep, pode escanear sua grade por meio do Snapchat e aprender instantaneamente sobre a marca, modelo, preço e estoque nas proximidades.

Confira abaixo o vídeo que apresenta a iniciativa.

Na ficha técnica estão os brasileiros Joanna Monteiro (Chief Creative Officer), Vinicius Dalvi (Executive Creative Director) e Victor Yves (Group Creative Director).

Ficha Técnica:

Agency:
* Publicis Toronto
Client:
* Stellantis Canada
Approved by:
* Michael Stanhope, Stellantis Canada
PUBLICIS TORONTO
Creative:
* Chief Creative Officer: Joanna Monteiro
* Executive Creative Director: Vinicius Dalvi
* Group Creative Director: Victor Yves
* Creative Director: Steve Turnbull
* Copywriter: Steve Muzzin
Planners:
* Rylee Strachan: Senior Strategist
* Rob Jankowski: Digital Strategist
* Anita Gillman: Director, Digital Advertising and Strategy
Account Services:
* SVP, Brand Director: Bobby Malhotra
* Group Account Director: David Langlois
* Account Director: Richard Guy
SOUND PRODUCTION
* Creative Partner: Cristiano Pinheiro
* Audio Company: PUNCH Audio
* Audio Director: Cristiano Pinheiro
* Music Supervision: Cristiano Pinheiro
* Sound Designer: Gustavo Guanaes, Fernando Martinez
* Executive Producer: Lili Aragoni
* Producer: Fernanda Garroux
POST PRODUCTION VIDEO: THE PUB TORONTO EDITORIAL:
* Jesse Unruh - Editor
* Suada Gagulic - Post Producer
* Karen Huybers - Executive Producer
THE PUB PRODUCTION:
* Reid Marshall - Director
* Cam Marshall - DP
* David Cranor - Line Producer
* Terry Theo - Exec Producer
STARCOM CANADA:
* Senior Vice President: Claus Burmeister
* Director, Social: Bethany Castle
* Director, Media Planning: Samantha Lacroce
* Senior Social Specialist: Karin Polanco-
* Social Specialist: Kirsten Weaver
* Social Coordinator: Michael Valente
NURUN:
* Nicole Galanopoulos: VP, Client Partner
* Neil Cohen: Director, Technical Program Manager
SNAPCHAT:
* Account Executive: Kevin O’Rourke
* Brand Strategist: Jaclyn Lacroix:
* Creative Project Manager: Mamy Baruti:
* Account Manager: Bea Astudillo
GOSPOOKY
* Tom Geurts: Tech Lead, Senior Developer
* Sara Orfali: AR Developer, Animator
* Evie Meurs: Client Lead
* Celine Zange: Project Manager
* Tommaso Parisotto: Machine Learning Engineer
* Mikkel Thybo Loose: Machine Learning Engineer
* Erik van der Plas: Machine Learning Engineer
* Egidijus Učkuronis: 3D Artist
* Kevin de Wit: Business Development Lead