#PhonesAreGood

A operadora Three brinca com os "haters" dos smartphones no novo comercial "#PhonesAreGood" (assista abaixo), criado pela Wieden+Kennedy de Londres.

Contra uma narrativa da mídia que insiste que os celulares estão prejudicando a sociedade e destruindo a saúde mental, a campanha defende seus benefícios e imagina cenários históricos que teriam sido melhorados pelos smartphones: e se o capitão do Titanic pudesse ter evitado o desastre verificando a previsão do tempo em seu smartphone? E se a maçã não chegasse a ser uma tentação, já que Eva estaria muito ocupada com o Instagram?

Ficha Técnica:

Brand: Three
Clients: Jolene Sicklemore Lauren Fisher
Agency: Wieden & Kennedy London
Creative director: Hollie Walker
Creatives: Tom Bender Tom Corcoran
Executive creative directors: Iain Tait Tony Davidson
Group account director: Paulo Salomao
Account director: Lauren Ivory
Account manager: Lara Wahab
Strategy director: Andy Wright
Strategist: Rachel Hamburger
Comms planner: Lee Ramsay
TV producer: Richard Adkins
TV production assistant: Aran Patterson
Print producer: Rowan Ferraz
Design director: Ryan Teixeira
Artworker: Jhy Turley
Senior business affairs manager: Alex Coomer
Production company: Friend London
Director: Ian Pons Jewell
Executive producer: Luke Jacobs
Producer: Jon Adams
Director of photography: Mauro Chiarello
Production designer: Mark Connell
Costume designer: Ameena Callender
Service company: Radioaktive Film
Edit company: Cut & Run
Editor: Ben Campbell
Edit assistant: Chris Hutchings
Edit producer: Ruth Minkley
VFX company: Time Based Arts
VFX supervisor: James Allen
VFX head of production: Josh Robinson
VFX production assistant: Sean Ewins
Lead VFX artist: Luke Todd
Colourist: Simone Grattarola
Flame artists: Matt Jackson Leo Weston David Birkhill Stephen Grasso Jamie Crofts
Nuke artists: Leandro Vazquez Matt Shires Bernardo Varela Sarah Breakwell George Cressey Ralph Briscoe Manolo Perez
CG artists: Oscar Diez James Spillman Mike Battcock Jon Park James Mann Nigel Timms Daniel Davie Gareth Bell Cesar Eiji Nunes David Loh Michael Hunault Federico Guzzardo Florian Mounie Dan Hope
Matte painters: Lisa Ayla Sylvie Minois
AFX: Jess Gorick Stu Greenwood Andrei Veriotti Laurence Mence
Sound company: 750mph
Sound designers: Sam Ashwell Jake Ashwell
Sound producer: Mary-Ann D’Cruz
Music supervisor: John Connon Mr. Pape