Real people, not actors

A Chevrolet e a Commonwealth estão de volta com nova rodada de filmes da campanha "Real people, not actors" que acrescenta um "elemento surpresa" no focus group.

Anteriormente, a montadora introduziu aos encontros palhaços assassinos, strippers e zumbis (leia e veja aqui).

Agora, as "pegadinhas" da marca incluem brincadeiras em que os celulares dos consumidores são jogados em um triturador, elevadores travam e ovos são jogados nos participantes.

Os filmes destacam as inovações tecnológicas dos veículos Chevrolet.

Ficha Técnica:

Agency: Commonwealth//McCann
Client: Chevrolet
Director: Zach Merck
Production Company: Make
Creative Chairman: Linus Karlsson
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Duffy Patten
Executive Creative Director: Bob Guisgand
Associate Creative Director: Mike Palese
Senior Copywriter: Melissa Gessner
EVP, Global Director of Content: Jeff Beverly
Executive Producer: Kelly Balagna
Producer: Adam Davis
Producer: Adam VanDyke
Producer: Stuart Moutrie
Producer: Vanessa Nikolic
Account Director: Rebecca Chow
Account Director: Jacqueline Redmond
Director: Zach Merck/MAKE
Executive Producer/MAKE Founder: Dana Locatell
Supervising Producer/MAKE Partner: Tim Mack
Executive Producer: Carolina Sanborn @Spotwelders
Senior Producer: Lisa English @Spotwelders
Editor: Livio Sanchez @Spotwelders