ShottaSoCo

O ator, roteirista e produtor norte-americano Danny McBride protagoniza campanha criada pela pela Wieden+Kennedy de Nova York para o uísque Southern Comfort.

A comunicação quer popularizar a palavra "ShottaSoCo" - literalmente uma abreviação de "Shot of Southern Comfort" - e, por isso, McBride a repete várias vezes em um videoclipe (assista abaixo).

O ator também protagoniza filmes de 15" que completam a campanha (veja abaixo).

Ficha Técnica:

Client: Southern Comfort
Agency: Wieden + Kennedy, New York
Executive Creative Directors: David Kolbusz and Jaime Robinson
Creative Directors: Jimm Lasser and Caleb Jensen
Copywriter: Luke Sacherman
Art Director: Rick Jacques
Associate Producer: Lisa Delonay
Senior Producer: Alison Hill
Account Team: Brandon Pracht, Toby Hussey, Katie Hoak & Kerry O'Connell
Project Manager: Cory Chonko
Digital Strategist: Tom Gibby
Head of Production: Nick Setounski
Photographer: Rick Jacques
Art Producer: Ali Berk
Business Affairs: Justine Lowe, Sara Jagielski
Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol and Kim Dellara
Line Producer: Luke Thomlinson-Clark
Director of Photography: Kenneth Seng
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Post Producer: Fanny Cruz
Post Executive Producer: Sila Soyer and Nicole Visram
Editorial Assistant: Samuel Barden
Animation Company: Next Media Animation
Producers: Eric Chang and Jessica Wu
VFX Company: Timber
Managing Partner/EP: Damian Stevens
CDs / Partners: Jonah Hall and Kevin Lau
Executive Producer: Chris Webb
VFX Lead Flame: Brian Shneider
Digital Effects Supervisors: Nick Hiegel
Nuke Compositor: Rachel Dunn, Daniel Raschko, Joe Zaki, Robert Williams, Eddie Martinez & Aaron Singer
AE Artist: Michael Loney
Flame Assist: Jason Giamarra, Brandon Harden & Jeff Schulman
Producer: Lauren Loftus & Tita Poe
Mix Company: Sonic Union
Mixer: Steve Rosen
Sound Designer: Steve Rosen
Song: "SHOTTASoCo"
Artist: Detroit Grand Pubahs
Title Design
Partner Company: Joint
Senior Producer: Michelle Carman
Designer: Dustin Bailey
BTS Editorial Co.
Partner Company: Joint
Senior Producer: Michelle Carman
Assistant Editor: Stephen Nelson
Assistant Editor: JB Jacobs
Motion Graphics Director : Yui Uchida