The Path

Diferente do tom festivo da maioria da campanhas de final de ano, o comercial criado pela alemã Serviceplan para o Natal da cadeia de supermercados Penny aborda a dor e as dificuldades nas relações familiares.

O enredo aborda a história de uma mãe que embarca em uma jornada épica para tentar consertar as coisas com sua filha.

No final, o texto completa: "However long the path might seem, it’s Christmas. Time to reconcile."

Ficha Técnica:

Client: Penny-Markt GmbH
Brand: Penny

Serviceplan credits:
Global Chief Creative Officer: Alexander Schill
Creative Managing Partner Germany: Matthias Harbeck
Agency: Serviceplan Campaign
Serviceplan Campaign credits:
Executive Creative Director: Christoph Everke
Executive Producer: Aisha Blackwell
Senior Text: Henrik Pfeiffer
Senior Art Director: Marie Sophie Legat
Account Director: Fabian Kleinmann
Account Manager: Frederike Enk

Film Production company: Stink

Film credits:
Director: Chiara Grabmayr
Executive Producer: Moritz Merkel
Producer: Isabel Kast
Post Production Supervisor: Steffen Röthinger
Director of Photography: Danny Hiele
Media Agency: OMD Germany
Digital Agency: Plan.Net Campaign

Sound Design/ Music Company: nhb studios Berlin
Head of Audio Department: Wenke Kleine-Benne

Editing company: Froschhammer Film
Editor: Toni Froschhammer, Froschhammer Film
Service Producer: Ole Yakovleva, Radioactive Film
Post-Production: Katalyst Berlin Creative Services
Music Composer: Robert Henke, Audioforce