The smartest thing

A instituição de caridade Alzheimer's Research do Reino Unido apresenta a campanha "#MakeBreakthroughsPossible", criada pela Wonderhood Studios, com o objetivo de aumentar a esperança das pessoas de que as pesquisas podem levar a novos tratamentos eficazes contra a demência.

O filme "The smartest thing" (assista abaixo), que pretende estimular o público a ajudar a entidade, usa varreduras cerebrais para demonstrar todas as coisas pelas quais o cérebro humano é responsável.

Ficha Técnica:

Creative agency: Wonderhood Studios
Creative director: Harv Bains
Chief creative officer: Aidan McClure
Director of data strategy: Jack Colchester
Chief strategy officer: Jessica Lovell
Account manager: Eddy Yan
Chief operating officer: Alex Best
Producer: Georgia Totvanian
Production company: Absolute
Director: Jonas McQuiggin
DOP: Ben Cotgrove
Shoot producer: Louise Gray-Murray
Edit house and post-production: Absolute
Editor: Tom Boucher
Colour: Matt Turner
VFX artist: Antonio Jimenez
Animation studio: Blind Pig
Animation lead/creative director: Ric Comline
Sound design: Joe Marsden
Executive producer: Jenna Le Noury
Post-producer: Hannah Whitehill
Music supervision: Theodore Music
Media agency: MediaLab