Play New

A Nike apresenta novo comercial (assista abaixo) da campanha global "Play New" ("Vai no Novo", na adaptação para o Brasil), lançada em maio (leia e veja aqui) com o objetivo de encorajar o público a descobrir as práticas esportivas de uma maneira diferente.

Criado pela Wieden+Kennedy Amsterdam, o segundo filme do esforço é protagonizado por jogadores de futebol apoiados pela marca, que anunciam o nascimento da "Nação do Novo Futebol". A ideia é visualizada metaforicamente com imagens de campos de futebol e estádios em todo o mundo juntas para formar um gigantesco pedaço de terra.

Participam do comercial o brasileiro Richarlison, Marcus Rashford, Pernille Harder, Sara Däbritz, Azeem Amir e Natalia Gaitán, além da primeira árbitra mulçumana do Reino Unido JJ Robles e Lorenzo Greer “Tekkerz Kid”, uma garoto de oito anos que quer ser jogador.

"Acreditamos no poder do esporte para trazer à tona o melhor das pessoas – e, a partir disso, servir como um agente de mudanças para o mundo. O esporte e o futebol podem ser ferramentas transformadoras", defende Gustavo Viana, diretor de marketing da Fisia, distribuidora oficial Nike no Brasil.

Ficha Técnica:

Client : Nike iD
Agency : Wieden + Kennedy Amsterdam
Managing Director : Blake Harrop
Executive Creative Director : Eric Quennoy
Executive Creative Director : Mark Bernath
Creative Director : Evgeny Primachenko
Creative Director : Craig Williams
Art Director : Guney Soykan
Copywriter : Ane Santiago Quintas
Copywriter : Mohamed Diaa
Art Director : Reactive Content
Art Director : Florian Barthelmess
Art Director : Sabela Ros
Art Director : Emma Mallinen
Copywriter : Jake Barnes
Head of Broadcast Production : Joe Togneri
Broadcast Producer : Khalid el Khouani
Broadcast Producer : Magda Czyz
Producer : George Ancock
Group Account Director : Kathryn Addo
Account Director : Franky Wardell
Account Manager : Abderrahim El Khouani
Account Executive : Roberta Hilgert
Head of Planning : Martin Weigel
Planning Director : Reid Schilperoort
Head of Comms & Digital Strategy : Danielle Pak
Comms Director : Elsa Stahura
Studio Director : Lizzie Murray
Studio Manager : Loes Poot
Designer : Yaleesa Waëlauruw
Motion Designer : Sohyeon Nam
Motion Designer : Lieke Milder
Motion Designer : David Schaegerstrom
Motion Designer : Justin Magness
Motion Designer : Lewis Beedham
Business Affairs Director : Fiona Fan
Business Affairs Director : Michael Graves
Business Affairs Director : Akvilina Jaskunaite
Production Company : Stink Films
Director : Felix Brady
Producer : Ben Croker
Executive Producer : Jon Chads
Director of Photography : George Richmond
Production Manager : Rosie Pike
First Assistant Director London : Clara Paris
Location Manager : Josh Yudkin
Art Director London : Chloe Brady
Stylist London : Rhiannon Barry
Manchester & Liverpool Production : Sugarfree
Paris Production : Stink Paris
Lisbon Production : Page International
Producer : Greetings Content
Producer : Gloria Bowman
Photographer : Greetings Content
Photographer : Portia Hunt
Photographer : Zeinab Batchelor
Photographer : Madeleine Penfold
Photographer : Milo Courtois
Cinematographer : Greetings Content
Cinematographer : Wes Rashid
Cinematographer : Emile Kelly
Cinematographer : Samuel White
Cinematographer : Pierre Beyres
Editing Company : Trim Editing
Editor : Elise Butt
Edit Assistant : Josh Maddox
Edit Producer : Tatyana Alexandra
Audio Post : Grand Central Recording Studios
Sound Design : Raja Sehgal
3D Artist : Marta Carbonell
3D Artist : Sergio Xisto
3D Artist : Artur Drozdowicz
3D Artist : Thomas Craig
3D Artist : Hamish Ballingal
3D Artist : Vaclac Cizkovsky
3D Artist : Loganathan P
3D Artist : Marc Greyvenstein
3D Artist : Maria Carriedo
3D Artist : Sanket Vilas Tendulkar
3D Artist : Shashi Kumar Dakoju
Finish Artist : Adam Maynard
Matte Painting : Can Y. Sanalan
Matte Painting : Jiyoung Lee
Designer : Kwok Lam
Colorist : Alex Gregory
Color Assist : Megan Lee
Color Assist : Rory Leighton
Color Assist : Billy Dawson
Color Assist : Cristina Giribets